Marketing Assistant, CRECEN
University of Puerto Rico, Mayagüez Campus
August 2024 – Present
As a Marketing Assistant at CRECEN, I contribute to the development and execution of digital marketing strategies aligned with the program’s mission of fostering professional growth. I create and publish targeted content across digital platforms, ensuring consistency in messaging and alignment with institutional objectives.
I oversee website updates to maintain accurate, accessible, and timely information for participants. In addition, I coordinate directly with program participants, providing ongoing support and follow-up to strengthen engagement and program effectiveness.
My role also includes leading collaborative projects, delegating responsibilities to team members to meet campaign deadlines efficiently. To inform strategic decisions, I prepare monthly analytical reports evaluating social media performance, website traffic, and audience engagement metrics. Furthermore, I represent CRECEN at networking events, promoting its initiatives and cultivating partnerships that expand the program’s reach and impact.
Sofía I. Hernández 